GH Partner

GolfHound curates news, products and more using good old fashioned human intelligence.  The Top 3 Reads is our digital offering and was our very first project.  Four years later it's still going strong sending to a golf obsessed audience 260 times a year.

The goal of this offering is to build relationships with our digital audience using a variety of assets that focus on both reach and frequency.

Let me know if I can assist with any questions or if you have interest in learning about the next step.

Dave Macpherson, Founder

About the digital audience

  • 98% male
  • 25+ rounds played annually
  • Average age 47HHI >$110k
  • On average, they will play 26 rounds of golf this year
  • On average, they will spend $3,100 on their game this year
  • On average, they will read 79 issues of the newsletter this year

About the Top 3 Reads newsletter

  • Readership size is 50,000
  • Average open rate is 19.7%  
  • Click thru rate is 4.7%
  • Sends every Monday - Friday // 260 sends per year

Components of the Partner Program

Partners receive a mix of five program elements (content distribution //  daily newsletter footer link //  "May We Suggest" product feature  // Gift Guide inclusion  //  dedicated email

Dedicated Email  

  • Sent to all 50,000 newsletter subscribers
  • You provide custom/exclusive html
  • Flexible on send date
  • One (1) total send

Value: 10,00 projected email opens @ $100 cpm = $1,000

May We Suggest Feature

  • Product feature sits just below the day's three articles
  • Allows for headline, sub text, hero image and outbound link
  • One (1) feature per month for twelve months

Value: 125,000 projected impressions @ $10 cpm = $1,300

Content Distribution

  • Your blog content promoted natively within the day's Top 3 articles
  • Link direct to your site or to a publishers content piece about your brand
  • One (1) content feature per quarter

Value: 40,000 projected impressions @ $25 cpm = $1,100

  • Text based branding that links out to URL of choice
  • Listed in EVERY 2021 newsletter // 260 issues
  • Footer will also host items like trivia answers to encourage views
  • up to 12 brands share this space

Value: 2.6 million projected impressions/opens @ $5 cpm = $13,000 total cost / 12 brands = $1,100

Gift Guide

  • Similar to May We Suggest in terms product positiong but sent via dedicated message
  • Two (2) total guides sent to entire audience (Father's Day + Holiday)

Value: 25,000 projected email opens @ $100 cpm / 12 brands (shared ad placement) = $250

Investment + Terms

Total annual investment

Total Program Value: $4,750
Your Investment: $4,000

Term Options

  • Program can be paid in full or in four quarterly payments of $1,000.  
  • If paid in full by 10/30/2020, the partner will receive an additional dedicated email at no cost that can be used at anytime after the date payment is received.

Get the Top 3 Delivered

Three entertaining golf stories, manually sourced (no bots or algorithms), delivered to your inbox every afternoon, for free.

Still not sold? Browse some recent issues.
You've successfully subscribed to An independent golf media brand
Great! Next, complete checkout for full access to An independent golf media brand
Welcome back! You've successfully signed in
Success! Your account is fully activated, you now have access to all content.