GolfHound curates news, products and more using good old fashioned human intelligence. The Top 3 Reads is our digital offering and was our very first project. Four years later it's still going strong sending to a golf obsessed audience 260 times a year.
The goal of this offering is to build relationships with our digital audience using a variety of assets that focus on both reach and frequency.
Let me know if I can assist with any questions or if you have interest in learning about the next step.
Regards,
Dave Macpherson, Founder
About the digital audience
- 98% male
- 25+ rounds played annually
- Average age 47HHI >$110k
- On average, they will play 26 rounds of golf this year
- On average, they will spend $3,100 on their game this year
- On average, they will read 79 issues of the newsletter this year
About the Top 3 Reads newsletter
- Readership size is 50,000
- Average open rate is 19.7%
- Click thru rate is 4.7%
- Sends every Monday - Friday // 260 sends per year
Components of the Partner Program
Partners receive a mix of five program elements (content distribution // daily newsletter footer link // "May We Suggest" product feature // Gift Guide inclusion // dedicated email
Dedicated Email
- Sent to all 50,000 newsletter subscribers
- You provide custom/exclusive html
- Flexible on send date
- One (1) total send
Value: 10,00 projected email opens @ $100 cpm = $1,000
May We Suggest Feature
- Product feature sits just below the day's three articles
- Allows for headline, sub text, hero image and outbound link
- One (1) feature per month for twelve months
Value: 125,000 projected impressions @ $10 cpm = $1,300
Content Distribution
- Your blog content promoted natively within the day's Top 3 articles
- Link direct to your site or to a publishers content piece about your brand
- One (1) content feature per quarter
Value: 40,000 projected impressions @ $25 cpm = $1,100
Newsletter Footer
- Text based branding that links out to URL of choice
- Listed in EVERY 2021 newsletter // 260 issues
- Footer will also host items like trivia answers to encourage views
- up to 12 brands share this space
Value: 2.6 million projected impressions/opens @ $5 cpm = $13,000 total cost / 12 brands = $1,100
Gift Guide
- Similar to May We Suggest in terms product positiong but sent via dedicated message
- Two (2) total guides sent to entire audience (Father's Day + Holiday)
Value: 25,000 projected email opens @ $100 cpm / 12 brands (shared ad placement) = $250
Investment + Terms
Total annual investment
Total Program Value: $4,750
Your Investment: $4,000
Term Options
- Program can be paid in full or in four quarterly payments of $1,000.
- If paid in full by 10/30/2020, the partner will receive an additional dedicated email at no cost that can be used at anytime after the date payment is received.