GolfHound curates news, products and more using good old fashioned human intelligence. The Top 3 Reads is our digital offering and was our very first project. Four years later it's still going strong sending to a golf obsessed audience everyday of the year.
The goal of this offering is to build relationships with our digital audience using a variety of assets that focus on both reach and frequency.
Let me know if I can assist with any questions or if you have interest in learning about the next step.
Regards,
Dave Macpherson, Founder
About the digital audience
- 98% male
- 25+ rounds played annually
- Average age 47HHI >$110k
- On average, they will play 26 rounds of golf this year
- On average, they will spend $3,100 on their game this year
- On average, they will read 79 issues of the newsletter this year
About the Top 3 Reads newsletter
- Readership size is 50,000
- Average open rate is 18.7%
- Click thru rate is 4.7%
- Sends everyday
Components of the Program
Partners receive a mix of five program elements:
- Guarantee content feature (ie, news, review, etc) featured within the Today's Top 3 newsletter section
- Text link within the newsletter footer everyday for a year
- Logo + outbound link feature within the Thursday Thank You newsletter section four times during the year
- "Shout Out" within the Opening Shot newsletter section once during the year
Content Distribution
- Your blog content promoted natively within the day's Top 3 articles
- Link direct to your site or to a publishers content piece about your brand
- One (1) content feature per year
Value: 9,000 projected impressions @ $25 cpm = $225
Thursday Thank You Feature
- Logo + link section sits just below the day's three articles
- 9 brands featured within the section at a time
- Four (4) features during the year
Value: 125,000 projected impressions @ $10 cpm = $1,300 / 9 = $145
Opening Shot Shout Out
- Text based reccomendation from the newsletter editor with outbound link
- Link direct to your site or to a publishers content piece about your brand
- One (1) content feature per year
Value: 9,000 projected impressions @ $25 cpm = $225
Newsletter Footer
- Text based branding that links out to URL of choice
- Listed in EVERY 2021 newsletter
- Footer will also host items like trivia answers to encourage views
Value: 3,500,000 projected impressions @ $1 cpm = $7,000 / 117 partners = $60
Investment + Terms
Total annual investment
Annual Program Value: $705
Annual Program Cost: $499